There is every chance that you would have encountered web notifications and sales popups in the past, especially if you are an online shopper.
Marketers use sales notifications to increase sales and conversions, keep web visitors updated, and substantially improve user experience (UX).
These notifications come in different ways, and a mixture of them can boost your marketing efforts remarkably.
For instance, you can create up to 24 different web notifications and sales popup using a free tool like Leadforza.
If you are looking for the best types of sales notifications that you can integrate into your website, Leadforza is a platform that allows you to achieve this in minutes.
In this post, we’ll look at 5 different types of sales and web notifications that can help you fetch more revenue and improve UI/UX.
Social Proof Notifications
Social proof popups are web notifications that show the activities of other visitors and customers on your website.
Since other people are taking a particular action like buying a product or signing up for a newsletter, notifications like this create trust in your brand.
This means other visitors are likely to follow in the footsteps of the customers that have taken action, meaning they (the web visitors) become conversions.
Leadforza allows you to create different types of social proof notifications that display information such as:
- When a customer leaves a review or writes a testimonial
- Signs up for a webinar or newsletter
- Subscribes to your email list
- Buys a product etc
Promotional notifications let visitors know when you are running a special offer, discount or promotion. They come as sales popups, sidebar widgets, and others.
Notifications like these usually come with incentives like money-saving, first-hand information, and others that motivate users to make a purchase.
One effective way you can use promotional notifications is by asking for user’s email address for them to qualify. You then send the promo code to their email.
However, by dropping their emails, they have also automatically signed up for your email list, which will help you send product offers in future.
FOMO (the fear of missing out) notifications aim to create a sense of urgency in your customers to buy.
These sales notifications can come in different forms. It could be a countdown timer for a limited-time offer, live conversions, reduction in the number of items in stock, among many others.
We usually try to avoid risk as humans but would still make an impulse purchase rather than regret not buying later.
This is where FOMO notifications come in. These notifications are meant to put customers in a position where they feel that the opportunity may never come back again if they do not buy a product.
Cart Abandonment Notifications
These are reminders to customers and web visitors whenever they leave a product without completing the checkout process.
Cart abandonment notifications usually come with a special offer or discount to motivate the user to purchase the product.
Checkout notifications are also another type of cart abandonment notifications. Checkout notifications will update other users anytime someone completes a purchase, especially that of the product the users are currently viewing.
Usually, when people spend too much time viewing a product, they may be contemplating whether to buy or not. Therefore, a notification that shows someone just bought the product can go a long way in convincing them to go back to their cart and checkout.
This can help you recover revenue you may have been close to losing.
Cross-Sell and Upsell Notifications
Cross-selling and upselling can be highly significant in how much you add to your revenue at the end of the day.
Personalising your shoppers’ experience by offering products that complement the product they are interested in can substantially increase each user’s average buy.
Although web visitors might have only come to purchase or explore one product, cross-sell and upsell notifications ensure they end up buying more than that.
Notifications like these are usually driven by the users’ history or purchase patterns and the current product they are viewing. This is why you see such options like “frequently bought together” or “customer who bought this also bought…” on product pages.