Pop-ups are not created equally; on mobile, the user experience is entirely different. It’s crucial to consider mobile devices when designing your popups.
Popups on mobile devices differ slightly from those on desktops. Their layout and actions need a unique strategy to fit smoothly into the mobile experience—which is significantly different from when surfing the web on bigger display size.
Having a successful mobile pop-up design can encourage more people to subscribe to your email list and keep your website SEO compliant (since Google values mobile so much!).
This article will explore the ways you can drive conversion with mobile pop-ups.
Best Practices for Mobile Popups to Boost Conversions
#TIP 1 : Use incentives frequently
Let’s acknowledge the fact that a segment of your audience dislikes popups. If you treat them well and offer them incentives, though, they may change their minds.
Yes, a study showed that mobile popups with incentives had higher click-through and conversion rates than popups without incentives. This is why six out of ten mobile popups adopt this strategy. Here are some effective incentives you can use for your mobile popups:
- Percentage discount coupons (get flat 15% off) or fixed price cuts (get $20 off)
- Free eBooks, guidebooks, checklists and much more
- Free subscription plan for the next four months
- Free luxury brand trials
- Buy one, get one offers & more.
- Anything that you think would be a nice incentive to encourage some conversions is OK!
Here’s an example of a LeadForza mobile template:
A mobile popup encouraging users to subscribe to their newsletter in exchange for a 10% discount. Impressive. And without a doubt, worthy of copying!
#Tip 2: Design Responsive Popup Forms
When it relates to mobile popups, responsiveness is one element you should pay attention to! Visitors to your site are less likely to return if they see an annoying pop-up on their mobile device that cannot be closed.
Ensure that your mobile popups offer a positive user experience and are highly responsive. Don’t compromise on the user experience (the UX element), as a good UX can still help you out if everything else fails.
It’s important to remember that Google has never been a fan of mobile popups and has begun downgrading sites that use them.
However, when the popup is mobile-friendly (responsive and taking up a small screen area), it works perfectly. To avoid this problem, ensure you have a responsive popup.
You should absolutely use LeadForza popup templates because they are fully mobile responsive.
# Tip 3: Use Minimal Text in Popup
Showcase only the most important information in your popup. Okay, how about this: Would you be willing to read pages of paragraphs to understand something that might have been said in a word? Right, no?
Here, it’s much the same. Anything longer than is necessary will just serve to annoy your visitors because they have a small attention span.
Here is a mobile popup from LeadForza that uses very minimal copy texts:
These copy lines are an accurate mirror of what we were saying in the previous paragraph. The aim of the mobile popup is clarified in the lines “Free Gym Signup”, and in terms of the incentive, it’s “Get 10% off”.
# Tip 4: Target Specific Visitors
You don’t have to show popups to every user that visits your website or online store. The better you target visitors, the greater chance you have to boost conversions.
A visitor who has already signed up to your email list may be annoyed by the mobile popup for your newsletter, but they might be super interested in popups with deals and promotions. The good thing is that LeadForza offers advanced targeting capabilities that make it simple for you to target specific visitors. You can choose to target your website visitors when they scroll to a certain section of your web page, have intentions to exit and do other actions.
# Tip 5: Limit the Use of Images
Ideally, you should avoid adding any images to your mobile popups. The reason is your visitors are directly juggling plenty of pictures in the background, and a mobile popup can cause confusion. This can negatively impact your popup campaign.
The most effective way to enhance conversion is to use neat, simple designs with clean typography on your popup.
# Tip 6: Cut the Number of Field Boxes
If you are equipped with a survey form and are making plans to ask tens of questions in a single mobile popup, it’s not a good idea. It can work on desktops. However, for mobile, you’re just creating a terrible user experience.
On mobile popups, try to keep the number of field boxes to a minimum. Do not exceed a maximum of 2 at any time. It should adequately serve its purpose if one is for the email address and the other is for the name.
Statistics indicate that mobile popups with two field boxes had over 40 % better conversion rate than popups with 4 field boxes.
In fact, it would be great if you could use the email address field box alone!
# Tip 7: Clear Call-to-Action Buttons
Regardless of whether you run a mobile or website popup, If you want to get conversions, your call-to-action button needs to be excellent.
Let’s assume that your store visitor is pleased with your popup and has opted to accept your offer.
What happens when your call to action button cannot be clicked? It’s a complete disaster; you have lost one prospective customer!
When creating a call-to-action button for your mobile popup, remember the following tips:
- Ensure that your CTA button is clickable and stands out from the background color in some way.
- Avoid using just so many words in your CTA button because you have very limited screen space, and adding too many phrases may cause your CTA button to become cluttered and unclear. So it’s best to keep it concise, compelling and attention-grabbing.
Mobile popups are here to stay. Given the benefits they provide to websites, the high conversion rates and rising use of mobile devices, they will continue to remain important. Thus, if you have not yet deployed mobile popups to your store, the best time to start is now! All you need is an effective popup tool and you will enjoy high-rate conversions sooner rather than later!
Don’t forget that it’s not likely that a potential customer will return after you fail to convert them for the first time! Thus, it’s vital you get it right from the onset. The techniques we have explored above will assist you in getting the job done.
So start improving your conversion rates with LeadForza popup tool. Click here to get started!