If you have no idea about lead magnets or are in need of quality lead magnet ideas to boost your site conversion, this article is for you.

A lead magnet is a powerful technique that can be used to capture the email addresses or phone numbers of prospective customers. You can find it on the upper or lower part of a landing page or popup box. In exchange for free shipping, discount coupons and other valuable resources.

However, the hook is that you have to offer something valuable, useful, irresistible and worthwhile to your site visitors.

If done properly, this can increase your email subscribers and leads for engagement and promotional campaigns. We will explore how you can achieve this.

Here are the most reliable and effective lead magnet ideas to optimize your conversions.




Webinars are best for acquiring and interacting with leads and customers. They provide you with a great opportunity to market your business while enabling you to engage with the audience and respond to their enquiries.

Your webinar can be educational or informational in nature. It can also revolve around your business offerings and can end with rewards such as promotional codes or giveaways. This lead magnet can be used to capture visitors’ contact details by inviting them to participate in your webinar.


saas pop up




eBooks are among the most widely used lead magnets. They are highly accessible and are filled with useful information that can be read on smartphones, iPad or PC. Another great benefit of an eBook is that it has no fixed page or word limit and can be simply designed.

One strategy you can use to craft an interesting eBook is to compile all your popular blog articles and infographics into a single digital copy. However, eBooks are valuable when they are tailored to the right audience. Ensure you use the correct popup template to display them.


ebook for email list





Templates are highly attractive to many users. Anyone can edit, tailor and personalize them to start their campaign. They can be used for emails, graphic designs, spreadsheets, overlays, social media etc.

Templates are popular because they offer them a great platform to design whatever appeals to them. Most visitors loathe the hassle that comes with creating things from scratch.

A great advantage of templates is that they have the feature of low maintenance. This is because you won’t need to update them regularly.




Online education has grown in popularity and almost everyone wants to gain new knowledge and discover new ways of doing things. This is what makes mini-courses an appealing lead magnet.

You can include different content like tutorials, audio files, projects and assessments. You can regularly deliver weekly course-related emails to your subscribers.  Ensure you clearly specify the mini-course benefits in your lead magnet popup to get your audience interested.




Studies have shown that watching videos accounts for more than 30% of all online activity. This shows that videos are more appealing to most users than reading materials. Thus, you can creatively put together an informative, entertaining video as a lead magnet. Ensure your videos are relevant, insightful and address the needs of the customer.


video player pup-up


Free Shipping/Delivery


For eCommerce businesses, a great lead magnet idea is to offer shoppers free shipping. This will not only boost conversion but also increase sales. To direct your visitors through your sales funnel, all you have to do is to encourage them with a free shipping coupon.

This type of lead magnet will undoubtedly appeal to shoppers who have indicated an interest in your products and services. Ensure you design your popup CTA in a distinctive and clear manner.

Limited Time Offers/Discounts


For customers who have demonstrated an interest in your services or products, ensure you use discount popups to encourage them to make a purchase. You can also use other incentives like gift cards, price slashes, flash sales or free trials to capture your visitor’s contact details.

To add a sense of urgency and boost your lead acquisition, add a countdown timer to your discount coupon.



Spin to Win Game


Spin to win is an exciting lead magnet idea for your eCommerce platform. It can also increase your site engagement and improve your user experience. Visitors are always eager to take part in a game that can potentially win them discount coupons and other perks.


custom spin wheel


Why LeadForza is the Best Tool for Displaying Lead Magnet

Now that you have discovered strategies for lead magnets, what is the next step? What’s the best tool to use to get the best results?

LeadForza is an intelligent lead generation popup solution that lets you create and showcase engaging popups on your site. LeadForza boasts hundreds of popup templates and highly customizable lead magnets. You can create a smart popup in three minutes or less to boost your lead optimisation strategy.

Create your lead generation popup