We frequently discuss the need to harness artificial intelligence and machine learning to provide personalized experiences for eCommerce customers at LeadForza.
While one-on-one communication is crucial in today’s society, segment-based personalization is critical when customers expect tailored experiences.
Fortunately, you can group your shoppers into segments based on roughly similar criteria and generate tailored messages for every segment.
Today, we’ll discuss the most critical e-commerce segments to engage with and how to use popups to improve your segmentation process.
Blog article visitors
Blog visitors usually access your website to learn more about a problem they face. They may be reluctant to make purchases because they are in their “problem research mode,” and they will have to get the ideal solution before making a decision.
Your goal will assist them in finding the answer they seek for their problem and suggesting viable solutions. To achieve this, you can offer your visitors a helpful ebook that provides extra information on the keywords they are researching.
For them to get the free guide, you can request that they subscribe to your email list. You can use this method to contact them by email letter.
For instance, if you write articles on “how to run,” you can market a free booklet that explains “how to run a 10k in 30 days”.
New homepage visitors
Visitors who arrive on your homepage are fully cognizant of the problem’s solution and are looking for concrete choices.
For instance, Google search could be the source of these visitors. Alternatively, they could have come across your homepage after reading one of your blog articles.
At this phase, you should aim to convince them that your product is perfect for their needs and can fix their problem. It’s best that this process is hassle-free and seamless.
Using conversational popups is an excellent approach to achieving this!
Conversational popups are great for creating a positive experience for your site visitors. Most popups can offer your visitors tailored product recommendations.
Category Page Visitors
When visitors land on any of your category web pages, they are already cognizant of the solution.
They will most likely find your site through a Google search. They know what kind of solution will address their problem at this level, and they’re carefully assessing their options. Your goal is to assist them in identifying the optimal product in a given category to address their problem.
You can try a few different methods here because you already know what product category they’re fascinated with.
Consider showing them hot-selling (or “popular”) products in the category they’re most interested in.
This kind of “social proof” assists your shopper in gaining confidence and making the best decision possible. As a result, they’ll be delighted to interact with your pop-ups. Here’s an instance:
Product page visitors
Visitors grow product awareness as they switch from exploring a category page to reading a particular product page.
This indicates that they are aware of their product & how it can help them fix their problem, but they are confused as to if it is the best option for them.
To drive this segment of visitors through your sales funnel, you must persuade them that the item they’re looking at is the right one for them. “Closing the sale” can be done in a number of ways.
You can offer them a discount on an item they enjoy. You can set your product apart from your competitors by providing a discount or free shipment.
Use limited-time discounts or “while supplies last” marketing to enhance a visitor’s fear of missing out (FOMO). Combining urgency and scarcity encourages people to buy immediately instead of later, which is precisely what you need as a retail owner.
Returning non-customers
Returning non-customers can be both challenging and simple to engage with. How so? They are completely informed about the item but are hesitant to make a purchase.
This hesitation can be due to a variety of factors. Perhaps they feel compelled to look around a little longer, or perhaps they have no intention of making a purchase on their previous visit.
In any case, your aim is to greet them and convince them of the things they were interested in on their previous visit. To make it easy for them, they won’t have to go back and find the products again.
Returning non-customers can benefit from popups such as the one seen below.
Visitors with a valid coupon
Visitors who have an active coupon understand their problem, your business, and how your items can help them solve it. They’ve just signed up for your email list in return for a coupon code, and they’re still looking at your merchandise.
At this stage, your only job is to encourage them to apply their promo code and complete their transaction.
A sticky bar can be used to highlight the active coupon code. Again, adding a countdown timer that intensifies your visitors’ feelings of urgency can improve the success of your campaign.
Visitors with abandoned carts and checkouts
Visitors who add products to their cart are also members of your “fully aware segment,” despite having to abandon their purchase before completing it.
When visitors try to exit your website, use popups to prompt them to finalize their purchase!
An attractive special offer can persuade customers to purchase now instead of later.
Limited-time offers are the most effective strategy to prevent cart abandoners and encourage them to complete a transaction. Here’s an illustration:
Recently purchased
Among the essential e-commerce segments are customers who have recently bought your product. This is due to the fact that acquiring a new customer costs five times as much as keeping an old one. The soul of any eCommerce marketplace is your devoted customers.
Whenever anyone eventually makes a purchase, they are usually overjoyed and eagerly await delivery. This is an excellent time to start thinking about future purchases.
You can achieve this by providing a discount coupon in exchange for customer feedback on the transaction. You’ll learn a lot about your site and brand and give your customers a compelling reason to return.
Here’s an excellent template for the post-purchase feedback popup:
Returning Customers
Returning customers are already familiar with your business and offerings.
They’ve already bought an item and are now coming to your site to purchase another, either to stock up or because they were so pleased with the first purchase that they want to test out more of your items.
This is the ideal opportunity to utilize a “welcome back” popup that showcases your seasonal discounts or highlights your brand-new product.
This return customer popup template is just one of the many available in LeadForza’s template library:
What’s the first step?
We recognize that getting started with all of these pop-up campaigns appears to be a big task. You’re undoubtedly wondering, “Who has the time for this?”
You can create a full pop-up strategy for your eCommerce website in just a few minutes with LeadForza!
