Web popups are one of the most effective ways to grab your site’s visitors’ attention and ensure they become conversions.

The average customer has a short attention span, and they must be engaged in a flash before they leave.

Here, we will look at some of the importance of web popups and sales notifications to your eCommerce website and how essential they are to your business growth.

Before we go into their importance, creating web popups and integrating them into your eCommerce website has been made easy by a free web marketing tool like Leadforza.

Leadforza is a platform where you can create sales notifications and web popups and have them on your eCommerce website within minutes. This can help you realize the following benefits and importance of sales popups that we will talk about.


  1. Web popups help you drive more sales

This could arguably be the most popular reason and importance of web popups to your eCommerce website. Notifications help you convert higher and sell more.

There are so many reasons for the increase in sales. For instance, web popups like upsell notifications can increase the average order value of each visitor.

As prospects buy, suggesting other products that complement what they want to buy or from their buying pattern means they will likely end up buying more than what they planned to.

Web popups can also affect sales positively through social proof and FOMO (the fear of missing out). Displaying the activities of other users, such as when they buy your products, can create a sense of urgency in your customers to also buy.

Seeing other people enjoy your products will give web visitors confidence and trust in your brand, making it likely they purchase.


  1. Helps you build a massive email list

If you want to build large email lists, web popups can also help you significantly. For this to be successful, it is recommended that you offer a lead magnet.

This means that you should offer something in return for users submitting their email addresses. This could be discounts, promotion, special offers, coupon codes, and a lot of others.

Although you can also use forms to collect email address, most online shoppers will be discouraged when they have to fill forms, so web popups are the fastest and easiest way for them.

If a customer does not buy today, they might buy in the future as long as you have their contact (email) and continue sending product offers.

  1. Popups reduce cart abandonment

As a marketer and business owner, you can also use web popups to create an illusion of scarcity which can trigger FOMO, ensuring customers complete the checkout process.

Cart abandonment rate is about 88% on average across all sectors as of 2020. Sales notifications and web popups can help in recovering a large percentage of the lost revenue.

These popups can include a discount code to be effective, so the prospect is more motivated to buy. The incentive to buy is very important in the effectiveness of the sales popup.

Another web popup you can use to reduce cart abandonment is checkout notifications. Checkout notifications will notify a user anytime another customer completes a purchase, especially for a product they are currently viewing.

By seeing other people buying, the prospect is more willing to buy as well.


  1. Web popups streamline customer feedbacks

You can also use web popups to collect customer feedback. The reviews and testimonials of customers are important in improving your business. They are also crucial to helping you gain more sales, especially when you recycle these reviews and show them to other customers.

These reviews can pop up randomly on your web pages from time to time.


  1. Improves User Experience

Web notifications can also improve user experience. These popups help you to inform your website’s visitors about amazing offers they would have otherwise missed.

As a result, you can make the customer journey seamless, improve their experience, and increase the chances of them returning in future.

Impeccable service and good customer experience make it likely for the customer to recommend your business to their friends and colleagues, which is good for business.