With the stifling competition in the digital marketing space and increased customer demands, marketers and business owners must find innovative ways to boost their sales and conversions.
Nowadays, several tools can help you improve your business sales and take them to unprecedented levels. With a little bit of dedication from your end coupled with advanced algorithms and top-of-the-line tools, you can increase sales remarkably.
Here, we will look at some untapped ways to boost your business’ sales substantially within a short frame of time. What’s more? Some of these strategies are cost-effective, and you don’t have to break the bank to yield terrific results.
Leverage Social Proof with FOMO Marketing
Social proof is very critical to increasing your sales. Leveraging the activities of other customers to convince prospects to convert can increase sales substantially.
There are different ways to create social proof on your eCommerce website and build urgency in web visitors to purchase products.
With a tool like Leadforza, you will be able to design countdown timers, review widgets, live counters, conversions counters, and many other social proof popups that will appear on product pages and landing pages, helping new customers make informed buying decisions.
When prospects see the impact of your products and services on other customers and how much they like the commodities, they are more willing to buy out of FOMO.
Offer 24/7 Customer Service
One of the best ways you can take advantage of most of your competitors and gain massive grounds is by offering 24/7/365 services.
The internet gives you the chance to eliminate the conventional “closing hours,” and you can use this judiciously to increase sales.
Thankfully, being available 24/7 has been made easy with marketing tools like chatbots. You can create an AI chatbot on Zebrabuzz in minutes and integrate it into your social media page like Facebook Messenger and website.
This means that you will continue converting and increasing sales regardless of the time (day or night). Being online and easily accessible every time also shows commitment to customer service that new and existing customers will cherish.
Actively Engage Customers and Prospects
Another novel way you can increase sales is by developing a bond with your customers and prospects. You can do this by actively engaging their comments and posts, replying, answering every question, and addressing all complaints.
By interacting with your customers and visitors, you will develop a good relationship with them, ensuring they remain loyal to your brand.
Run Promotions and Offer Discounts
Offering special promotions, reducing prices, and providing limited-time offers can also go a long way in boosting sales.
When doing this, don’t forget your existing customers. Brands often run promotions and offer discounts for prospects and neglect existing customers, leaving the latter disgruntled.
Ideally, you should always run regular sales and marketing promotions for existing customers to reward them for their loyalty.
Scheduling this quarterly or monthly ensures your customers look up to this and prepare to take advantage. New customers will also want to reach a certain milestone you have set to qualify for the next discount.
Offer Money-Back Guarantees
Humans always try to avoid risk due to fears that the product on offer may not be up to standard. However, when you offer a money-back guarantee, more people will be willing to patronize because they feel they don’t have much to lose.
The confidence that they will not lose out is enough for customers to patronize you; hence, increasing your sales.
Provide As Many Payment Gateways as Possible
With several payment options available, it is important to integrate as many of them as possible into your checkout process. Some customers may have added your products to their carts and get discouraged on the checkout page because they cannot find a payment option that they want.
Email Marketing
I know you are looking for “innovative” ways to increase sales, and email marketing may not specifically be new, but wait, this marketing technique still works.
Email marketing has been around for some time, but it is still one of the most effective strategies. Building huge email lists can help you increase sales because a certain age group in your clientele (30 and above) is more used to this means of communication.
Coupled with your social media marketing efforts, email marketing makes your sales and advertising more diverse; hereby, boosting your chances of having more conversions.
Other ways you can boost sales are asking for customer reviews and actively working on them, optimizing your social media profiles, using GMB, optimizing your content to rank on the first pages of search engines, among many others.
There are many ways to boost your sales, and with innovative tools like Zebrabuzz and Leadforza, you can reap massive benefits in no time.
