Do you need help to get leads? Or are your pop-ups returning to your dashboard with no result? Then, there is something you’re not doing right. However, this article will provide you with the information to address such results.

Pop-ups used for lead generation are among the best 21st-century models used for building e-commerce lists and gaining prospective clients. While this has been proven true over time, it’s said only to yield results when suitable pop-up models are implemented.

I know you’re here because of that, so read on. In this article, I will explore the effectiveness of pop-ups in generating qualified leads for e-commerce businesses.

Introduction to the Importance of Pop-Ups in Capturing Emails and Building E-Commerce Lists

Pop-ups are vital because they link businesses with leads and potential clients who stumble on their websites daily. It has been one of the proven strategies elite digital marketers in the 21st century utilize to grow their customer base and boost engagement, yielding a better ROI.

If you don’t know, a  pop-up message comes once a website visitor navigates through an online store or website. These automated messages are triggered mainly by the visitor’s behaviour; sometimes, even existing users can experience this.

The work of a pop-up on a website is to engage site visitors with calls to action (CTAs), which might have them exchanging their email address for a token such as a discount, newsletter, or gift items, which will foster a close relationship between businesses and website visitors.

What Is the Effectiveness of Pop-Ups in Generating Qualified Leads for E-Commerce Businesses?

Research carried out by some digital marketing experts said that pop-ups are highly effective in generating qualified leads for e-commerce businesses and convert well if they follow the given rule. 

Pop-ups can be annoying for first-time users who rush to glance through your website—but if the pop-ups provide them with value, they will submit their emails in exchange for a reward.

On average, pop-ups convert at 3%, while a larger number convert at around 10%, 50%, and even 60%. Even though many visitors find pop-ups annoying, we shouldn’t generalize it; your focus should be on how they are presented.

While some visitors ignore pop-ups, other site users see them as helpful material and stop by to read through them. Aside from that, if your pop-ups are attractive, lead generation will be effective.

However, just because pop-ups can be effective doesn’t mean any pop-up is worth generating leads. It should be crafted uniquely if you must use pop-ups to generate leads.

Here, I’ll give you five steps on how you can gather hundreds or thousands of leads from your website:

  • Decide how you want the visitor to relate to your pop-up
  • Learn how to design eye-catching and effective pop-ups 
  • Draft a good marketing copy and call-to-action
  • Stay away from pop-up features that will annoy the visitor and halt conversions
  • Do some testing on your pop-ups before launching it to the public

What Are the Best Strategies for Designing Pop-Ups That Will Attract Visitors?

Pop-ups don’t work independently; you must put effort into seeing them work. Once you identify the best strategy that leads to conversions, you can implement it in your pop-ups.

In the meantime, while you may be thinking of the best strategies to use for your pop-ups, I have put some tips that will be of help to you: 

Your Pop-Ups Should Present an Irresistible and Relevant Offer

Successful pop-ups come with relevant and irresistible offers that catch visitors’ attention. You must deviate from what comes to mind to create such an offer.

To create a successful popup, you must make an offer that relates to the target audience and ensure that your SEO campaign also aims at the right visitors.

Remember that a reasonable offer shown to the right audience will succeed.

Let’s say, for example, that you create a nice pop-up but target the wrong demographics. What do you expect from such a decision? You’ll fail. But your conversions will be excellent when you develop a perfect pop-up and target the correct demographic.

Ensure That the “X” on Your Pop-up Is Not Visible

When visitors visit your website for the first time and discover your pop-up with a visible “X,” it will make them relax because, with the “X” showing bodily, they won’t even finish reading the headline before closing it.

Make Sure Your Pop-up Is Not Full-Screen

Pop-ups should be set in a smaller window and in the middle of the screen, not full-screen. A pop-up with a full screen serves as a hindrance to visitors and makes it difficult to see through your content while going through your pop-up.

A small pop-up box in the middle of your webpage will allow visitors to glance through your content to know if they are in the right place.

Your Typography and Colour Scheme Should Be Excellent

Attractive pop-ups give visitors a positive impression, and they’re more likely to read your marketing message and sign up for your email list.

Your Pop-up Should Use a Time Delay

Studies have shown that pop-ups that use time delay are primarily effective. For example, most website visitors see pop-ups as annoying, but with a time-delay pop-up, users will wait for the timer to count till the end, and during this time, they can see what the pop-up is offering.

You’re Using an Exit Intent Pop-up

Exit-intent pop-ups are highly effective. These pop-ups usually appear when a visitor is about to leave your website. One of the reasons exit intent pop-ups work perfectly is because they are time-delayed.

Exit intent pop-ups are time-delayed and set until a visitor is ready to leave.  Instead of serving your visitors with a four-second pop-up, give the exit-intent pop-up when the visitor moves their mouse to close the window or tab.

What Are the Benefits of Building an E-Commerce Mailing List?

An e-commerce mailing list collects email addresses from customers and potential customers to build a database of contacts (leads) used during e-commerce marketing campaigns. A high-quality email list for any e-commerce business aims to boost sales and build a loyal customer base. Here are some of the benefits you will discover when you make a successful email list:

Improved Sales: An e-commerce mailing list is one of the most effective ways to drive sales to any e-commerce platform. To build a high-quality email list, e-commerce businesses can interact with their customers with targeted special offers and marketing messages, leading to increased revenue and sales.

Improved Customer Engagement: E-commerce mailing lists allow businesses to connect with customers closely and build relationships as time goes on. Companies can boost customer engagement and build loyalty by sending valuable content and offers regularly to subscribers.


Pop-ups for lead generation can be a great way to create an e-commerce website, such as capturing site visitors’ emails. While this may be the goal of most digital marketers, getting the wrong leads may truncate that plan. This article shows you the best strategies to capture leads through pop-ups. Do well to apply this to your e-commerce site.