The goal of any e-commerce brand is to increase sales and gain massive leads that can be converted into potential customers in the future. As we know, products don’t sell themselves because factors must be implemented to attain such heights.
Most stores use techniques such as upselling and cross-selling their products through pop-ups on their website to boost sales. Some engage in paid advertising, while others do massive giveaways to gain followers.
So, there are many ways an e-commerce store can boost sales, but in today’s lesson, we will be looking at the use of pop-ups for customer education and support.
Customer education and support have also helped foster the relationship between brands and their customers, as this technique has helped brands know their customers more. It also enhances customers’ shopping experiences.
In this article, let’s examine how pop-ups can support customer education and boost sales.
How Pop-Ups Help as Educational Guides
Pop-ups have also assisted as an educational guide on e-commerce websites, as these automated services have been designed and positioned on websites where they educate customers on navigating sites and making purchases.
This technique has helped in building trust between a brand and a customer. It shows that you’re not just after sales but also ensuring your customers have the best shopping experience from your e-commerce store.
Conversely, this process has been said to be loved by many visitors, especially newbies who are shopping for the first time online—these pop-ups educate and support them all through the time they want to shop.
Pop-ups have also helped in conversion rates, turning leads into potential customers.
Let’s look at some pop-ups you can implement on your site to educate your visitors.
Welcome pop-ups assists visitors with relevant information on navigating the site. Most newbies will take longer to get through a successful order because they need clarification. Still, with a welcome pop-up, they will be assisted in knowing the step-by-step guide to making a complete sale or navigating through the sites to get some relevant information. For a welcome pop-up to convert well, its visuals should be captivating because this would captivate many who see it. It should be triggered appropriately and not just pop up constantly, as it could lead to a high bounce rate due to spammy activities.
No one likes to be deprived of their freedom. Imagine going to buy raw beef only to be stopped by someone advertising his garlic company. You could be a garlic lover in your beef, but you are not interested at first signals they should leave, but they kept disturbing you. How will you feel?
That is what a spammy pop-up looks like.
Checkout pop-ups can be used to educate visitors on frequently asked questions (FAQs) that can be helpful to them when making a purchase or going through some challenges. This carries all the necessary information needed to complete a sale. Sometimes, it displays information on shipping fees and the time of delivery.
The listed pop-ups have proven to be helpful when applied appropriately. We also have different types of pop-ups you can use, so detailed research will help your brand reach and educate more customers using these automated services.
How Showcasing FAQs and Tutorial Pop-Ups Helps Educate Customers
Pop-ups can be annoying initially, but they are often more educational than we thought. By showcasing tutorials and FAQs through pop-ups, we can say that educating a large audience will involve less hassle.
Users love to see that aside from putting in effort, what they put in their cards is also worth it. If a user comes to your website and experiences challenges, how would you know as a site owner? Sometimes, reaching you might be challenging because they must look for your email and start crafting their challenges there.
But with a pop-up showing frequently asked questions (FAQs) and necessary tutorials, there’s a high tendency for you to increase your leads.
These pop-ups sometimes come with video guides, interactive tutorials, and many other educational bonuses you can think about. The more a user knows your brand, the better it is to convert them.
Many stores lose sales because visitors need help navigating their website; the worst is that there’s no place to ask for immediate assistance. It’s time e-commerce store owners commit to sales and ensuring that their website or store is user-friendly, giving a better user experience.
How Does Publishing Quality Content Help Educate Customers?
Dishing out good content has also been a fast way to inform customers and ensure everyone moves together.
You can create this content by uploading a video about the necessary things, posting content through video shooting, or posting articles about what your e-commerce store represents. This also transcends to your social media accounts, such as Instagram, TikTok, Facebook, X, etc., where hashtags boost visibility.
When acted on correctly, this step builds your brand reputation and helps convert leads into long-term customers.
Also, there’s a need not just to put pop-ups anywhere because they may be intrusive and obstructive. Many people find it annoying to browse and get caught up with some seconds of pop-ups, so I suggest you use the correct methods to apply pop-ups on your website to fit your visitor’s schedules.
If you need to learn how to create pop-ups that fit your visitors, then here is what you need to do to make your pop-up convert well.
However, if you keep your pop-up interesting, you will also notice a reasonable conversion rate; visual design is a bonus as it captivates website visitors.
Educating your customers by using pop-ups to prompt them on every step to give them a better result is one way of building trust and gaining leads. You always need to find out if your website is easy to read, so it will be best to have a video or note indicating what users should do to have a better experience. In this article, I talked about using welcome and checkout pop-ups to provide educational guidance to your visitors; we also discussed the need for quality content to build leads. If you’re a new online store looking for more sales, research more to be at the top.