Ordering hair wigs online is now one of the trending businesses you can find around, with lots of hair vendors on social media advertising daily in search of customers. However, the result has been appealing to those who consistently make sure they implement the right strategies to gain broader visibility.
If that can be achieved by social media vendors who just post videos and pictures of wigs and their prices, then tell me what excuse an e-commerce store will have not to make more sales or even implement techniques to reach more customers. The internet has granted more brands visibility to reach millions of people globally, and that is when they follow the proper steps and keep up with search engine terms and conditions.
Aside from that, many brands also need help getting more visitors and low sales, which can be frustrating. But what if you had all the contacts of all your site visitors in the last nine months? Wouldn’t that be an achievement? Even if you could not meet the sales target those months, having their emails gives you an edge where you can forward them the new items in your store, and surprisingly, the turnout might be massive.
Either you convert your visitors into customers or, better yet, convert them into leads that can be potential customers in the long term. But losing out on both is the worst thing for a hair wig e-commerce shop.
If this is, in any way, your case, don’t worry. This article will discuss ten strategies that can help you increase your conversion rate by up to 120%.
1. Prioritize High-Quality Product Images
The first impression you give your visitors matters, so high-quality graphics are advisable. If you must rent a camera to get a clearer picture before uploading it online, please do so. You can also employ a graphic designer to make some catchy fliers to post occasionally to make your website captivating to new and existing customers. When you upload low-quality images, your products look cheap and unprofessional, which can halt a customer’s purchase. Upload only high-resolution photos that share the original details of your hair wigs. Girls love classy things like the video, so hook them with this strategy.
2. Use Exit-intent Coupon Popups
Make use of exit-intent pop-ups on your hair wigs e-commerce store. These pop-ups come up when a customer or visitor is about to leave your website. Where exit-intent pop-ups make sense is when you offer them a discount if they make any purchase. This is one of the models used to convert customers who might otherwise have abandoned their shopping carts.
3. Use Product Sales Pop-ups
Alerting users to your product sales through pop-ups is very effective, as this can drive sales. You only need to customize these pop-ups to display your products or even new items on your website. Once a visitor navigates through your website, there’s a high possibility of them making a purchase.
4. Use Countdown Pop-ups
Countdown pop-ups can be used to create urgency and scarcity for users. People are primarily drawn to the end date of a thing, just like procrastination is; humans only get active when they notice that it’s just a limited time. So, creating urgency can boost your sales significantly when the product you are offering is in high demand but slow due to the price. In this pop-up, you also wish to reduce costs to drive sales.
5. Use Well-written Product Titles
Your product page titles should be tailored to meet the requirements for search engines to recommend your website. Also, this will lead to a good user experience. Use descriptive product titles that reflect the features and benefits of your hair wigs. This will assist customers in finding your products when they are searching for them online.
6. Leverage Social Proof for Trust and Authority
Social proof also helps build authority between your hair wig e-commerce shop and visitors. This is because it shows potential customers that others have had positive experiences with your products. You can build this by displaying testimonials, customer reviews, and social media mentions on your website.
7. Implement a Smooth and Secure Checkout Process
Checkout is necessary as it makes it easier for customers to buy items without issues. You streamline your checkout process by removing unnecessary steps and providing multiple payment options.
8. Encourage Upselling and Cross-selling
Upselling and Cross-selling are two techniques most stores use to boost sales. Upselling means recommending a higher-priced product or add-on to a customer considering purchasing it. Cross-selling, on the other hand, involves recommending complementary products to a customer who is already purchasing one of your products.
9. Make Your Product Reviews Stand Out
Giving positive product reviews can also be a powerful tool for your website to attract new customers, which will build trust with your existing customers. Be sure to highlight your best product reviews on your website and social media pages. As a website, you can also engage your customers to leave reviews by offering incentives, such as discounts or free shipping.
10. Good UI/UX
User interface and experience are vital when looking for ways to attract customers. The easier it is to navigate through your website, the faster a visitor will trust your brand. But just imagine that on their first visit, the site became so slow that they had to wait ages for them to make a purchase. Working this out will also attract more customers because visitors search for hair wigs every minute.
By implementing these strategies, you can significantly increase your conversion rates and boost your sales in the hair wig e-commerce industry. However, it is essential to note that these strategies should not be used in isolation. Instead, combine these strategies to create a comprehensive conversion rate optimization (CRO) plan.