Sportswear e-commerce has been trending since the pandemic period. During this time, many people cultivated the habit of doing some exercise routines, such as running, cycling, jogging, and many more. Because of COVID-19, many shops were compelled to shut down, leaving customers stranded with little or no option. It was during this time that sportswear e-commerce grew tremendously.
Sportswear e-commerce saw many people ordering kits for different purposes due to their flexibility. You don’t need to go to a shop; from the comfort of your room, you can make orders and get them delivered to your doorsteps after checking out on the company’s website. Some were allowed to pay based on delivery.
Even people from different countries paid shipping fees to get these items delivered to them. This era changed the business climate; many brands migrated their businesses to selling online.
Due to the flexibility of the internet, millions can view a store once their search intent relates to their websites. Now, the problem has grown even more because not everyone who views your products will buy them, and not all who don’t want to buy them can’t afford them. From then on, competition increased as brands started implementing different techniques to beat their competitors.
Now the question is this: Can every brand survive online? What should a brand do to make more sales online? How can you make the brand outstanding?
Remember, you’re not the only one selling online, so something must make your product outstanding to convince customers to buy it. In this article, I’ll show you ten key strategies that can help you boost conversions on your sportswear e-commerce shop by up to 120%.
Without further ado, follow me as we look at the strategies that will set your business apart.
1. Prioritize High-Quality Product Images
One of the first things a customer sees in a brand is how classy it is before they proceed to see what values it offers. High-quality images on your brand’s website or any other medium you use to grow your business (social media or offline) are paramount to your visitors. Have a clear picture of not just the product but different angles of the product to allow your site visitors to visualize if it would fit them or not. Also, invest in acquiring a good camera that will give a more precise view instead of uploading blurry pictures that will later kill your brand. I know you’re hurrying to post on your website for more sales. Still, this step should not be neglected because good graphics, pictures, and user experience foster a better relationship between brands and their customers. Once a person sees a poor image, they can assume you stole the image from someone or that you are not just serious about selling sportswear online.
2. Use Coupon Popups to Drive Discounted Sales
Making use of coupon popups can lead to high conversions on your site. Remember that not everyone will buy from your store on their first visit, so it’s better to capture their emails to inform them once a new product comes in. Who knows, maybe they would love to buy it. To achieve this, we must create pop-ups offering limited discounts or exclusive deals to encourage immediate action. This will prompt visitors to submit their emails for such offers. Leads are also the foundation of a brand. So it will be great if you act promptly on this.
3. Highlight the Latest Arrivals with Eye-Catching Popups
Utilize pop-ups when a new product arrives; the more your users see your pop-ups, the more chances of you getting sales increase. Pop-ups are limited advertisements that can be triggered by website navigation. Hence, as a site user, it’s essential to remind them of a new arrival, but don’t pollute their browsing with annoying pop-ups. Twice should be okay once a user logs in and when they want to exit.
4. Leverage Time-Sensitive Popups for Urgency and Scarcity
Make use of pop-ups that center on urgency. Most visitors are triggered to look twice at a product when they know the offer is limited. Your pop-us should have limited-time discounts, free shipping, or early access to new collections to drive conversions. If you’re looking for where to get pop-ups, LeadForza is best at converting your website’s pop-ups here.
5. Optimize Product Descriptions for Search Engine Optimization (SEO)
Giving clear product descriptions will improve your product’s visibility online because search engines will suggest your website to anyone looking for a product your store offers or something closely related.
6. Leverage Social Proof for Trust and Authority
Social proof is another way to gain trust and authority among your customers. People love seeing proof, which makes the brand unique and gives visitors the mentality that they are dealing with the right store. Display customer reviews, testimonials, and influencer endorsements on product pages to demonstrate the quality and popularity of your products.
7. Implement a Smooth and Secure Checkout Process
When a brand offers multiple payment options and ensures a secure payment gateway, it helps visitors get products at their convenience without going through stressful work to place an order.
8. Encourage Upselling and Cross-selling
To boost the average order value on your website, you have to encourage the technique of upselling and cross-selling to boost sales. You can also use pop-ups to showcase your brand, whether you are upselling or cross-selling. Also, recommend complementary products based on the customer’s browsing history or cart items.
9. Utilize Email Marketing for Retention and Promotions
Email marketing is a good tool for building customer relationships and boosting store sales. You can use email as a reminder to inform customers about the latest products available in your store. Aside from that, you can also send greetings as a reminder that your brand cares about their lives and wishes them well in whatever they are doing. Segment your email list to target specific customer groups with personalized promotions, product recommendations, and exclusive offers.
10. Track and Analyze Your Results
Make sure you monitor your conversion rates and also track the impact of the strategies you apply. To make this practical, use analytics tools to identify areas for improvement and optimize your approach accordingly.